Why you need to use Instagram Advertising

Facebook is the most targeted ads platform there is. We can target people based on their demographics, location, education, financial position, and relationship status. Audiences can also focus on interests and behaviours of the user, building a complete picture of your target market.

The data you have on past clients is extremely powerful: a database, email list, or CRM can be uploaded to Facebook to build audiences. This is a custom audience, which is open to receive adverts from you, and can be more successful.

By adding this snippet of code to your website, we can build audiences, track conversions, and improve the performance of your campaigns. We can re-market to people who have visited your website, refine your campaigns to target more people with similar profiles, target ads to the top 25% of interested users, and track actions that people take on your website, allowing for deeper analysis and further campaign improvements.

Facebook will search for more people on the ad platform similar to an audience that you have already created. You can use them for a wide range of assets – people who engaged with your Instagram page, people who watched your videos, people who visited your website. This is yet more relevant people to engage with your business.