Instagram business account
Whatever type of business you have, showing it off through an Instagram business account is a very good way to promote your business and increase traffic. However, there are over 25 million businesses with Instagram profiles. To make sure your product stands out, you have to understand how to take advantage of all Instagram functions. Learning how to use Instagram’s new features can be even more important than improving your understanding of those you already use. In this article I will show you how to use Instagram’s new features.
Show your posts with clickable hashtags in your profile
Clickable hashtags will make it easier to showcase products to your followers. If for instance, you have a baking business, and you are already using Instagram to showcase your products. Well, now you can add the hashtag you are using in your profile. That way, when someone clicks on the tag Instagram will list all posts with it. Furthermore, you can link other profiles as well, similar to adding hashtags you will need to add @theprofilename.
Take professional photos with Focus Portrait mode
Instagram introduced the Focus Portrait mode during their April update. This feature is nothing new in the world of photography, but until now, you had to hire a professional. The new way to take pictures will blur the background of your picture while sharpening your face.
There are two reasons why this is awesome. First, it is available on all iPhones and some Android versions as opposed to Apple’s similar feature that was usable on only the newest iPhones. The second reason is that you don’t have to take a picture of yourself, you can take a picture of your product or your dog and accent it by blurring the background.
Mention someone with the new stylized mention stickers
If for example, you took a picture with someone who is worth tagging, you can add a sticker from the emoji menu. Similar to the hashtag sticker all you have to do is drop the sticker on the photo and write the name.
However, if you are an Android user, this feature won’t be available to you. Luckily, there is a way, all you have to do is write “@” with the type tool followed by the profile’s name. Ideally, you can use this feature to promote someone else or yourself if you took a picture with a famous person.
Link your shop to each post with the new shopping feature
This feature is a must for everyone who has an Instagram business account, and their business is focused on selling products. For explanation purposes let’s go back to our baking business. You have made a large wedding cake,you take the photos, apply the filters and upload to Instagram. But, what if someone who is getting married sees the image on your Instagram account, and wants to purchase the cake?
With this feature, you can add a price tag and a product description on any post you want. The price tag will also act as a link to your shop. The only downside to this update is that it is available in certain countries. You can find the list of the supported countries on their official website.
Scannable nametags coming to Instagram
Although this function is still in the testing phase, once it is released, it will be a game changer for all business owners. Each profile will have a nametag that others can scan and automatically follow them. Similar to a QR code these tags can be printed on your products, receipts, or copied on other social media websites and apps.
It will hardly get easier for others to follow you than taking a picture of your tag. Be sure to make the most out of this feature once it is released.
Facebook AR Camera effects coming to Instagram
Tuesday 1.5.2018 was a one year anniversary of the announcement of their AR Camera. For that opportunity, Zuckerberg extended the Camera to Instagram as well. For now, this is in a closed beta stage where some of the users are testing it but it should be released soon.
The AR Camera will be available for both iOS and Android and the effects are pretty neat. You can add mustaches or bushy eyebrows, but the real deal is the effect you can make yourself. Businesses will be able to make AR effects of their own products and engage costumers in a completely new way.
Instagram updates that are still in development
Instagram is still testing more features, which we dive into below.
Have you ever followed someone whose content is kind of annoying but you don’t want to offend them with an unfollow? Well, if Instagram introduces their mute feature you will be able to stop those posts without anyone getting offended.
Together with focus portrait, the slow-motion stories feature could take Instagram one step further to the best business marketing app title. Whether you have an older device without the slow-mo feature or you don’t like the way it works, soon you will be able to use Instagram’s version of Slow-motion recordings
Emoji reactions to Stories
Real-time reaction to stories might be the feature we all need to make our Instagram experience even more enjoyable. These will act as stickers and since Facebook already has it why not Instagram too?
Video chat feature will allow you to talk to your friends face to face and browse Instagram at the same time. It seems this is just one of the features Instagram is implementing to slowly turn the app into a messaging service.
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